Chester’s New Beauty Passport To Launch Ahead of H beauty Opening

Chester’s beauty and wellbeing businesses are set to take centre stage this Valentine’s Week, as Chester BID launches a new Beauty Passport initiative ahead of the opening of H beauty in the city.

Running from Saturday 14 February to Sunday 22 February, the Beauty Passport brings together health and beauty brands across Chester city centre.

The initiative has been created to encourage visitors drawn to the opening of H beauty, by Harrods, in the former Browns of Chester building, to explore and support the city’s established health and beauty businesses during one of the most popular gifting and self-care weeks of the year.

Participants can pick up a Beauty Passport and stylish tote bag from the Visitor Information Centre (Town Hall, Northgate St), then head out to participating stores to collect stickers. Stores will also be handing out samples of key products to those taking part.

As an added treat, anyone who submits a passport with five or more stickers will be entered into a prize draw to win a £500 beauty bundle and a £100 Chester Gift Card.

Valentine’s Week is a key moment for beauty, gifting and self-care,

and with the excitement around H beauty opening in the city, it felt like the perfect time to shine a light on Chester’s brilliant beauty businesses. The Beauty Passport encourages people to explore beyond a single destination and discover everything the city has to offer.

Boots has a longstanding presence in Chester, so we’re really pleased to be included in the new Beauty Passport initiative.

It’s a great way to showcase how brilliant a beauty destination the city is, and we’re ready to welcome those taking part!

Businesses taking part in the Beauty Passport include Boots, M&S Beauty, Penhaligon’s, Rituals, The Perfume Shop, Superdrug, Lush, The Body Shop, The Scented Garden, and Your Chester Spa.