Rituals unveils new fragrance collections

From skin-activated scents designed to evolve with you to sophisticated Eau de Parfums created by some of the world’s best perfumers, Rituals is welcoming a host of new fragrances to its collection.

Rituals is inviting fragrance lovers to discover its latest launches, with new additions to both the Founder’s Collection and Aeonian – two distinctive fragrance worlds designed to offer an unforgettable scent experience.

At the heart of the new Founder’s Collection is a celebration of creativity, craftsmanship and the power of fragrance to add colour to everyday life. Personally envisioned by Rituals founder and his family, in collaboration with award-winning perfume house DSM-Firmenich, the collection features eight unique Eau de Parfums designed to evolve with the skin.

Powered by skin-activated fragrance technology and offering up to 12 hours of wear, each scent develops into a personal expression of the wearer.

Among the latest additions are Love Whisper, Aura Blossom and Spice Pulse.

Love Whisper is an intimate, softly romantic fragrance combining sunlit neroli, powdery orris and clean white musk. Designed to melt into the skin, the scent creates a subtle and personal fragrance experience.

For something brighter, Aura Blossom opens with vibrant mandarin before revealing a blooming rose heart and sparkling salty-crystal accord – a radiant floral designed to lift and energise.

Meanwhile, Spice Pulse offers a more sensual and confident fragrance profile, blending crisp juniper and earthy sage with a warm amber base to create a scent centred around strength, balance and confidence.

Alongside the Founder’s Collection, Rituals has also introduced Aeonian – an exceptional collection of Eau de Parfums inspired by timeless destinations, unforgettable moments and the art of fine perfumery.

Created by some of the world’s leading perfumers, each Aeonian fragrance has been crafted with precision and character, capturing a distinct mood, memory or sense of place. With fragrances designed to last for up to 24 hours, the collection offers a more intense and enduring fragrance experience.

The latest additions include Acqua Verve, Everlasting Oudh and Velvet Vanilla.

Acqua Verve captures the spirit of la dolce vita, combining vibrant Sicilian lemon, luminous neroli and smooth guaiac wood. Fresh, polished and quietly bold, it evokes sun-soaked mornings and effortless Mediterranean elegance.

Everlasting Oudh is rich, woody and undeniably seductive, pairing bright raspberry and golden coffee warmth with smoky, resonant oudh for a fragrance designed to leave a lasting impression.

For those drawn to warmer, sweeter scents, Velvet Vanilla combines sheer ambrette, rich vanilla and a creamy woody base to create a sophisticated and comforting fragrance with an indulgent finish.

With two distinctive collections and a host of new scents to explore, Rituals’ latest launches offer fragrance lovers the opportunity to discover something that feels uniquely their own – whether that is a light and radiant everyday scent or a more intense Eau de Parfum designed to make an impression.