JC London Brings Women’s Activewear to Eastgate Shopping Centre

Chester’s Eastgate Shopping Centre has welcomed an exciting new addition, JC London, the performance-led women’s activewear brand!

Known for its sleek designs, flattering fits and technically driven fabrics, JC London brings its first physical shopping experience to the city — giving Chester’s residents and visitors a chance to explore the brand’s best-selling pieces in person.

Already a favourite online, JC London has built a reputation for activewear that blends style, comfort and practicality. From its iconic “second skin” leggings to polished athleisure that transitions seamlessly from a workout to weekend errands, the brand has carved a space in the wardrobes of women who value performance and everyday style. Now, the new store offers something online shopping never could: the chance to feel the fabrics, test the stretch, and find the perfect fit with expert guidance.

Shoppers can expect a curated collection of high-waisted leggings, supportive sports bras, seamless tops and easy-to-layer basics — all designed to empower movement and confidence. The in-store layout encourages a tactile shopping experience, where visitors can try sizes, check fabric opacity, and see how different cuts flatter their body shape. Whether you’re searching for squat-proof leggings, pieces with practical pockets, or activewear that doubles as elevated daywear, Eastgate Square’s new store brings it all.

Knowledgeable staff are on-hand to advise on styling, fit and care — a personal touch many find missing when buying activewear online. The space aims to act as a destination for women who want both high-performance activewear and pieces that make them feel good day-to-day.

Featured favourites available to try on include:

• Second Skin Leggings – ultra-soft, four-way stretch, high-waisted and genuinely squat-proof.

• Sports Bras & Crop Tops – supportive, comfortable and ideal for both everyday wear and medium-impact training.

• Leggings With Pockets – perfect for staying hands-free on runs, dog walks or errands.